(Advertising Expenditure Estimates)

Nielsen Media monitors advertising activity in Australia, providing the industry currency for both advertising expenditure estimates and volume measurement across mainstream media.
 
Media coverage includes Free to Air Metropolitan & Regional Television, Radio, Metropolitan & Regional Newspapers, Magazines, Outdoor, Cinema, Direct Mail and the Internet. We also report on leading Business & Specialist publications across 17 Industry sectors.
 
AdEx data is used to identify and track advertising of competitors and also to verify if your own activity has aired/appeared as scheduled.

AdEx data allows you to:

• Evaluate geographic and seasonal variations in estimated expenditure and schedule activity
• Identify what market leaders are doing in a category and identify niche opportunities
• Understand how competitors view their target audience, profile their brand and position themselves in the market
• Estimate the media cost required to take a new product to market, through illustrating the budget required to launch and sustain a brand
• Track new product launches in main media
• Analyse the effectiveness of a specific media strategy
• Establish the best schedule timing to maximise the efficiency of your media spend